Output
Written memoBrand Decision Guide / $4.99 / 6 PDFs / 124 pages
Brand Decision Guide for Rebrands, Logo Changes, Website Redesigns, and Agency Proposals
Before you approve brand spend, run the decision through a written PASS / ADJUST / STOP memo. Know what to preserve, what to change, what to test, and when to stop.
- Rebrand checklist
- Logo recognition test
- Agency audit questions
- AI brand audit prompts
- Brand decision memo template
- Rollout kill condition
Stripe checkout. Email delivery. Read the preview first. Digital object is final sale.
Field guide, AI prompt pack, worksheets, squint-test card, worked examples, and agency audit kit.
Use before
Brand spendPrice
$4.99Bundle
6 PDFs / 124 pagesStart here
Use this before you approve a brand decision.
Agency proposal
A branding agency pitched a rebrand.
Use the Agency Audit KitLogo change
The mark or color feels outdated.
Run the squint testWebsite redesign
Traffic exists, but leads do not.
Separate design from messagePackage update
The shelf cue may disappear.
Check memory before launchAI compression
AI describes you like competitors.
Run the prompt packPreview first
See the memo path before you buy.
Inbox
What is included in the Brand Decision Guide bundle?
Rebrand Checklist and Field Guide
Diagnose what kind of brand decision this is.
AI Brand Audit Prompt Pack
Run AI sequences using real owner inputs.
Brand Decision Worksheets
Turn the thinking into scorecards and memos.
Squint-Test Field Card
Use the ten-minute recognition test in meetings.
Worked Examples
See filled SMB decisions before writing yours.
Agency Audit Kit
Ask 25 questions before signing an agency.
Output
You walk away with a Brand Decision Memo.
01
Name the decision.
Rebrand, logo change, website redesign, package update, message rewrite, agency scope, or rollout.
02
Score the evidence.
Memory, trust, category, audience, buyer behavior, message, proof, and rollout risk.
03
Write the verdict.
PASS, ADJUST, or STOP, with what to preserve, what to change, what to test, and the kill condition.
Decision pages
Read the check that matches the decision on your desk.
Template
Brand Decision Memo Template
The one-page verdict structure before approval.
Agency
Questions to Ask a Branding Agency
The written checks before signing a rebrand contract.
Rebrand
Should We Rebrand?
A decision check before identity work becomes spend.
Logo
Logo Redesign Checklist
Test recognition before changing the mark.
Website
Website Gets Traffic But No Leads
Separate design, message, trust, and proof before rebuilding.
AI
AI Brand Compression Test
Check whether AI describes you like competitors.
Color
Brand Color Change Risk
Protect the color cue before changing the palette.
Checkout
Brand Decision Guide FAQ
What is a brand decision guide?
It is a pre-spend check for owners approving a rebrand, logo change, website redesign, package update, message rewrite, or agency proposal.
What is a brand decision memo?
It is the one-page output: decision, PASS / ADJUST / STOP verdict, evidence, preservation rule, test, kill condition, and next action.
What exactly do I get?
Six PDFs, 124 pages total: Field Guide, Prompt Pack, Worksheets, Quick Card, Worked Examples, and Agency Audit Kit. The files arrive by email after Stripe checkout.
Why is it $4.99?
It is the launch counter price while the format is being tested. The price can move when the object line changes.
Can I preview it first?
Yes. Open the preview before payment. It shows the core rule and sample checks.
Can I just ask ChatGPT?
You can use AI. The problem is generic input. The Prompt Pack forces real owner inputs, competitor context, proof, proposed changes, and a PASS / ADJUST / STOP memo instead of another soft answer.
When should I not buy it?
Do not buy it if you are only browsing. Read the archive first. Buy the guide when a logo, rebrand, website, package, message, or agency proposal is close to approval.
Is this a quote request?
No. It is the field guide only. Private brand decision work still starts at Contact.
What is the refund policy?
Digital object is final sale. Read the preview first. If the preview does not match your decision, do not buy the bundle.
Decision check