What is the Brand Decision Single-Decision Read?

A written PASS / ADJUST / STOP recommendation from Stan Consulting LLC applied to one specific brand decision. Fixed scope, fixed price, 7 business day turnaround. Starts at $1,500.

When should I book this instead of buying the Field Guide?

Book the Read when your decision is worth more than $50,000 and you want a written recommendation grounded in your specific case (category, competitors, operational reach). For most $500-$50K decisions, the $4.99 Field Guide is enough.

How fast is the turnaround?

7 business days from accepted inquiry. Reply within 2 business days from stan@stanconsultingllc.com.

What deliverable do I get?

A written one-page Decision Memo with verdict (PASS / ADJUST / STOP), reasoning, evidence, biggest risk, what to preserve, what to change, what to test, kill condition, and next action. Quotable to a board, designer, or partner.

Stan Consulting LLC · Branding consulting

Apply the 60-item frame to your specific decision.

The PDF is the public reference. Branding consulting and applied brand decision reads are handled by Stan Consulting LLC, separately from the helpful public archive.

Short answer

You read the PDF, or you already know the decision needs a second read. This page sends that decision to Stan Consulting LLC. Reply within 2 business days with the right next step, scope, and price if the fit is real.

When the PDF is not enough

The frame is generic. Your case is specific.

The Field Guide checks work because every brand decision sits inside one of the named patterns — Tropicana, Gap, Bud Light, JCPenney, X, Old Spice, Mailchimp. The bundle teaches you to spot the pattern. The engagement reads your actual competitor map, your actual customer base, your actual rollout plan, and writes a recommendation you can hand to a board, an investor, or an agency.

Came here looking for the $4.99 kit? That's at growyourbrand.net/tools/brand-decision-pdf/ — the engagement on this page starts at $1,500 and is for decisions where the kit alone isn't enough.

What you get back

One memo. One read. No retainer.

Case match

Your decision against the archive

From 1,000+ indexed cases

The 3 to 5 brands that have already faced this decision, with what worked and what cost them money.

Pattern call

Named, not implied

By failure pattern

Tropicana pattern. Gap pattern. JCPenney pattern. The exact one you are about to repeat — or avoid.

The read

PASS / ADJUST / STOP

Written, defensible

One recommendation. With the reasoning. With the failure window. Quotable to a board.

Turnaround

7 business days

Fixed scope, fixed price

Single-decision read starts at $1,500. Larger scopes priced on inquiry.

Send the decision

Five fields. Reply within 2 business days.

No call required to start. If the decision fits a single-read engagement, Stan replies with a fixed scope and price. If it needs something larger, he says so.

Decision type Required Decision consequence range Required The committed spend, projected revenue impact, or board-grade exposure tied to the decision. Where it is happening Required The decision Required 80 to 1800 characters. The clearer the question, the sharper the scope reply. Email Required Your name Optional Company Optional

Reply within 2 business days from [email protected]. No newsletter. No mailing list. No follow-up sequence.

Before you send

A few things worth knowing

Who reads the inquiry?

Stan Tscherenkow. Decision Architect. 21 years of brand work. 110-plus owners coached. Editor of The Brand Archive. The reply is his read, not an associate’s.

What does the engagement cost?

The Single-Decision Read starts at $1,500. Fixed scope, fixed price, 7 business day turnaround. Larger scopes — multi-decision reviews, rollout audits, agency-engagement gating — are priced on inquiry after The Desk reviews the decision.

How is this different from the PDF?

The PDF is the public frame. It teaches you what to check and shows the named patterns. The engagement applies the frame to your specific decision and produces a written PASS / ADJUST / STOP recommendation you can act on or hand to a board.

Do I need to have bought the PDF first?

No. The PDF helps you ask a sharper question, but inquiries from operators who have not read it are answered the same way.

Are there refunds?

Engagement scopes are fixed before work starts. Once accepted, the deliverable is the deliverable. The free preview at /tools/brand-decision-pdf/preview/ and the $4.99 PDF exist so buyers can verify the frame before paying for the applied read.