Grow Your Brand Superlatives 2026-07-27
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One color, one owner.

140 signature colors pulled straight from the brand pages, grouped by family from red through black. Each hex value is recorded on the linked brand page.

Cards
140
View
Ranking
Status
Live
Updated
2026-07-27
Red / #FF0000 Adobe Primary. Master recognition and seriousness. Red / #FF5A5F Airbnb Airbnb coral. Warm recognition for a human stay marketplace. Red / #E41B2D Coca-Cola Coca-Cola red. Appetite, energy, visibility, and cold-drink urgency. Red / #CC0000 CVS Health Primary. Retail recognition and action. Red / #EC1C24 DBS DBS red. Fast recognition across app, branch, payment, and investor surfaces. Red / #F02D2D eBay Red. Action and first-letter recognition. Red / #CC0000 Honda Primary. Master recognition and seriousness. Red / #DB0011 HSBC HSBC red. A high-alert recognition color that makes the hexagon visible on small surfaces. Red / #C8102E Johnson & Johnson Primary. Master recognition and seriousness. Red / #D71920 JURA Primary. Master recognition and seriousness. Red / #E3000B LEGO LEGO red. High-energy recognition. Red / #B11226 Levi’s Red tab. Small high-memory accent. Red / #C8102E Li-Ning Li-Ning red. Motion, visibility, competition, and Chinese sports memory. Red / #C8102E lululemon lululemon deep red. Used sparingly for recognition. Red / #EB001B Mastercard Mastercard red. Immediate recognition and payment-surface energy. Red / #DA291C McDonald's McDonald's red. High-visibility energy for a fast-choice category. Red / #7F0019 MUJI Primary. Dark red adds recognition without turning every object into an advertisement. Red / #E60012 Nintendo Nintendo red. Energy, entertainment, and shelf memory. Red / #CF0000 OCBC OCBC red. A direct recognition cue for branch, card, app, and regional banking surfaces. Red / #B5121B Old Spice Old Spice red. The dominant shelf signal links script, packaging, and comic energy. Red / #C74634 Oracle Primary. Master recognition and seriousness. Red / #D71920 Red Lobster Lobster red. Primary recognition and appetite cue Red / #E31837 Redbox Redbox red. Kiosk and masterbrand Red / #E30613 Singtel Singtel red. Carries the consumer-facing network cue. Red / #C6002B Swiss Life Swiss Life red. Carries the wordmark and Swiss recognition cue. Red / #CC0000 Target Target red. Fast retail recognition. The color has to work before the shopper studies the aisle. Red / #EB0A1E Toyota Toyota red. Visible energy and the public signal around manufacturing confidence. Red / #8B1E2D Tuesday Morning Morning red. Primary recognition Red / #E6001E UBS UBS red. A sharp mark cue that gives the three keys visibility. Red / #351C15 UPS Brown. Street-level delivery recognition. Orange and brown / #F26A21 Big Lots Bargain orange. High-visibility savings cue. Orange and brown / #63513D Nestlé Primary. Master recognition and seriousness. Orange and brown / #F56600 Regal Cinemas Regal orange. Current masterbrand and architecture Orange and brown / #F96302 The Home Depot Home Depot orange. Fast help recognition in a warehouse-scale environment. Orange and brown / #D6AD3B TWG Tea Tea gold. Gift value, ceremony, and shelf recognition. Orange and brown / #F58220 Yellow Corporation Freight orange. Final recognition accent Yellow and gold / #FFCD11 Caterpillar Yellow. Machine visibility and jobsite recognition. Yellow and gold / #FFCC00 DHL Group Signal 1. Controlled DHL Group recognition color. Yellow and gold / #FFCC33 Renault Renault yellow. Adds energy and retail recognition. Yellow and gold / #FFD500 Spirit Airlines Final Spirit yellow. Aircraft and category-disruption field Green / #58CC02 Duolingo Signal 1. Controlled Duolingo recognition color. Green / #006B3F Heineken Heineken green. Bottle, bar, and brand field recognition. Green / #2C6A4A Hudson's Bay Stripes green. A durable heritage cue. Green / #6BCB00 JOANN Masterbrand. High-visibility maker energy. Green / #006039 Rolex Rolex green. Institutional confidence, permanence, and a cue that can hold luxury without shouting. Green / #1DB954 Spotify Spotify green. Instant app and audio recognition. Green / #006241 Starbucks Siren green. Habit, place, calm visibility, and retail recognition. Blue / #221F5F 23andMe DNA purple. memory and trust Blue / #00205B Airbus Airbus blue. The corporate wordmark color and the stable masterbrand anchor. Blue / #0050A4 Allianz Allianz blue. Carries recognition and financial trust. Blue / #006FCF American Express AmEx blue. Financial confidence, institutional calm, and card recognition. Blue / #10069F ASML Deep purple. Technical authority and distinctiveness. Blue / #00008F AXA AXA blue. Holds financial-service trust and recognition. Blue / #0046AD Bed Bath & Beyond Coupon blue. Primary recognition Blue / #0A2F5F BMW BMW blue. Origin, precision, and calm technical trust. Blue / #0039A6 Boeing Boeing blue. Technical authority and global aerospace recognition. Blue / #001E60 Burberry Primary. Knight Blue makes the restored Equestrian Knight visible in digital and retail settings. Blue / #006564 Cathay Pacific Cathay green. Carries the brushwing and airline memory. Blue / #0054A4 Chevron Primary. Technical trust and system continuity. Blue / #0B3B8C Costco Primary. Master recognition and seriousness. Blue / #0B2A42 De’Longhi Primary. Master recognition and seriousness. Blue / #005BAA Decathlon Decathlon blue. The primary recognition cue. Blue / #00529B Deutsche Bank Deutsche Bank blue. Institutional control, precision, and financial seriousness. Blue / #113CCF Disney Primary. Master recognition and seriousness. Blue / #326295 FIFA FIFA blue. Institutional authority and continuity. Blue / #003478 Ford Ford blue. Mass trust, dealer memory, and broad mobility. Blue / #002A5C Gap Gap navy. The classic square, denim memory, and retail trust cue. Blue / #005DAA General Motors Primary. Master recognition and seriousness. Blue / #1A73E8 Google Google blue. Utility, access, and the main public action. Blue / #003767 Gulfstream Aviation blue. The verified heritage wordmark uses deep Gulfstream blue. Blue / #113B5A HOKA HOKA blue. Used as the main recognition cue. Blue / #1F70C1 IBM IBM blue. Trust, technical calm, and enterprise clarity. Blue / #0058A3 IKEA IKEA blue. Store recognition, wayfinding, and a practical retail base. Blue / #0071C5 Intel Primary. Master recognition and seriousness. Blue / #071C41 Lufthansa Lufthansa navy. Control, safety, and operational seriousness in a category where doubt is expensive. Blue / #0668E1 Meta Primary. Master recognition and seriousness. Blue / #0078D4 Microsoft Microsoft blue. The strongest company and enterprise-product anchor. Blue / #001965 Novo Nordisk True Blue. Scientific authority and continuity. Blue / #004B93 Pepsi Pepsi blue. Cold refreshment, shelf separation, and modernity. Blue / #003DA5 Procter & Gamble Primary. Master recognition and seriousness. Blue / #001A70 QVC QVC navy. Current wordmark and authority anchor Blue / #003DA6 Rite Aid Trust. Healthcare continuity and authority. Blue / #0B5CAB Salesforce Primary. Master recognition and seriousness. Blue / #1428A0 Samsung Samsung blue. Corporate technology recognition across a wide product family. Blue / #004B8D Saudi Aramco Primary. Master recognition and seriousness. Blue / #009999 Siemens Siemens teal. Owns the corporate recognition cue. Blue / #0A214A Singapore Airlines Deep blue. Holds premium and aviation trust. Blue / #003B5C Sleep Number Sleep blue. trust and night cue Blue / #0B1F35 SpaceX Primary. Master recognition and seriousness. Blue / #0072CE Standard Chartered Standard Chartered blue. Institutional trust and financial control. Blue / #004236 The Body Shop Body Shop green. Primary current masterbrand Blue / #81D8D0 Tiffany & Co. Tiffany Blue. A controlled recognition color tied to the Blue Book, packaging, retail, and gift handoff. Blue / #002677 UnitedHealth Group Primary. Institutional recognition and continuity. Blue / #1434CB Visa Blue. Network trust and checkout confidence. Blue / #0B2B4C Volvo Volvo blue. Safety, calm, and Scandinavian restraint. Blue / #0071CE Walmart Primary. Master recognition and seriousness. Blue / #132ED1 WeightWatchers WeightWatchers blue. Primary masterbrand and clinical trust Purple / #6F2C91 Claire's Claire's purple. Current masterbrand anchor Purple / #4D148C FedEx FedEx purple. Institutional delivery confidence and a cue that can hold service complexity. Purple / #4F2170 Mondelēz International Primary. Master recognition and seriousness. Purple / #56378A Party City Specialist purple. Made the retail system recognizable. Purple / #5C2B84 Tupperware Successor purple. Current masterbrand anchor Pink / #6B102C Costa Coffee Costa burgundy. Warmth, familiarity, and store recognition. Pink / #8A1538 L'Oréal Burgundy. Adds beauty and luxe warmth. Pink / #A50034 Pret A Manger Pret red. Appetite, urgency, and city visibility. Pink / #B0002D Revlon Revlon red. Primary fame and color accent Pink / #E4003B TGI Fridays Fridays red. Primary energy and stripe cue Black / #111111 Adidas Adidas black. A direct cue from the current 3-Bar mark and a clean base for sport-performance contrast. Black / #111111 Amazon Primary. Master recognition and seriousness. Black / #1D1D1F Apple Apple near-black. Company-level focus, premium restraint, and enough contrast for the mark and core typography. Black / #111111 Armani Primary. Master recognition and seriousness. Black / #191817 Bang & Olufsen Charcoal black. Premium sound equipment and interface restraint. Black / #080808 Bombardier Primary. Black carries the current wordmark and premium restraint. Black / #111111 BOSE Primary. Master-name recognition, premium audio equipment, and retail clarity. Black / #1B1714 Coach Primary. Master recognition and seriousness. Black / #111111 Dyson Graphite black. Precision and expensive hardware. Black / #111111 Eddie Bauer Signature black. Primary masterbrand mark Black / #111111 Estée Lauder Companies Primary. Master recognition and seriousness. Black / #111111 Forever 21 Wordmark. Direct fashion authority. Black / #111111 Hugo Boss Primary. Master recognition and seriousness. Black / #111111 JPMorgan Chase Primary. Master recognition and seriousness. Black / #111111 Kering Black. Keeps the parent system restrained. Black / #111111 Lord & Taylor Script black. Primary identity Black / #111111 Mercedes-Benz Black. Control, executive status, and formal premium contrast. Black / #111111 Moncler Black. Adds luxury restraint and retail clarity. Black / #1F1A17 Nespresso Primary. Dark coffee-system field. Needs verification against official visual assets before public use. Black / #111111 Netflix Primary. Master recognition and seriousness. Black / #111111 Nike Nike black. The verified primary mark is shown in black, so the page uses black as the primary cue. Black / #111111 NVIDIA Primary. Master recognition and seriousness. Black / #0B0B0C Pat McGrath Labs Backstage black. luxury base Black / #111111 Porsche Black. Control, precision, and badge contrast. Black / #0B0B0B Puma Puma black. Primary recognition field for the leaping cat and sport-product proof. Black / #111111 Richemont Black. Keeps the parent serious. Black / #0A0A0A Saks Fifth Avenue Saks black. Wordmark and fashion authority Black / #101010 Samsonite Primary. Master recognition and seriousness. Black / #111111 Sonos Primary. Master recognition and seriousness. Black / #111111 Tesla Primary. Master recognition and seriousness. Black / #000000 Uber Signal 1. Controlled Uber recognition color. Black / #0A0A0A Vice Media Vice black. Primary editorial field Black / #000000 Zara Primary. Black gives the wordmark and layouts authority without competing with product.

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